Shannon Curley
Brand & Content Marketing | Creative Leader
Bold ideas deserve better marketing.
Consulting Services & Capabilities:
-
Brand Strategy & Positioning – Developing brand communication frameworks—including mission, voice, tone, messaging architecture, and campaign narratives—that clarify positioning and align teams.
-
Content Marketing & Editorial Strategy – Designing multi-channel content ecosystems (video, social, blog, email, thought leadership) that build authority, nurture audiences, and drive long-term growth.
-
Campaign & Creative Direction – Concepting integrated brand, product, and advertising campaigns—from initial insight through creative briefs and cross-channel execution.
-
Events, Webinars & Experiential Marketing – Producing B2B webinars, conference activations, and in-person events that transform brand storytelling into engaging audience experiences and measurable pipeline.
-
Writing & Editorial Leadership – Creating and editing blogs, ebooks, scripts, websites, and executive thought leadership that translate complex ideas into clear, compelling narratives.
Experience Overview
Skills
-
Creative Strategy
-
Brand Development
-
Multichannel Writing
-
Demand Gen
-
Editorial & Brand Consulting
-
Agency / In-House Experience
-
Content Marketing
-
SEO Strategy
-
Creative Marketing
-
Training / Mentoring / Coaching
-
Project Management
-
AI and Automation
-
Paid and Organic Campaigns
-
Presenting / Public Speaking
-
Diversity, Equity & Inclusion (DEI)
-
Career Growth & Team Development
Titles
Marketing Director
Creative Director
Brand Manager
Event Strategist
Content Strategist
Digital Producer
Brand Writer
Script Writer
Copy Editor
Branding Consultant
Social Media Manager
Community-Builder
People Leader
Player-Coach
Tools
-
AI/Automation: Claude, Ideogram, ChatGPT, Frase.io, Perplexity, VEED, ElevenLabs
-
Project Management: Monday.com, Trello, Wrike, Asana
-
Content/Creative Production: Google Suite, Canva, Figma
-
Content Management: Confluence, Guru
-
Sales CRM: Hubspot, Salesforce
-
HR/People Management: Bamboo, Lever, ADP, HiBob
-
Research/Analytics: GA4, SEMRush, Microsoft Clarity, Sisense
-
Virtual Events: Zoom, Streamyard, LinkedIn Live
With over 10 years of experience in marketing leadership for B2B, B2C, and one-on-one client relationships, Shannon understands how to connect to audiences, create new customers, and bring your brand message to life in a way that creates lasting impact.
