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Bold ideas deserve better marketing.

Consulting Services & Capabilities: 

  • Brand Strategy & Positioning – Developing brand communication frameworks—including mission, voice, tone, messaging architecture, and campaign narratives—that clarify positioning and align teams.

  • Content Marketing & Editorial Strategy – Designing multi-channel content ecosystems (video, social, blog, email, thought leadership) that build authority, nurture audiences, and drive long-term growth.

  • Campaign & Creative Direction – Concepting integrated brand, product, and advertising campaigns—from initial insight through creative briefs and cross-channel execution.

  • Events, Webinars & Experiential Marketing – Producing B2B webinars, conference activations, and in-person events that transform brand storytelling into engaging audience experiences and measurable pipeline.

  • Writing & Editorial Leadership – Creating and editing blogs, ebooks, scripts, websites, and executive thought leadership that translate complex ideas into clear, compelling narratives.

Experience Overview

Skills

  • Creative Strategy 

  • Brand Development 

  • Multichannel Writing 

  • Demand Gen

  • Editorial & Brand Consulting  

  • Agency / In-House Experience

  • Content Marketing

  • SEO Strategy

  • Creative Marketing

  • Training / Mentoring / Coaching

  • Project Management

  • AI and Automation

  • Paid and Organic Campaigns

  • Presenting / Public Speaking

  • Diversity, Equity & Inclusion (DEI)

  • Career Growth & Team Development

 

Titles

Marketing Director

Creative Director

Brand Manager

Event Strategist

Content Strategist

Digital Producer

Brand Writer

Script Writer

Copy Editor

Branding Consultant

Social Media Manager

Community-Builder

People Leader

Player-Coach

 

Tools

  • AI/Automation: Claude, Ideogram, ChatGPT, Frase.io, Perplexity, VEED, ElevenLabs

  • Project Management: Monday.com, Trello, Wrike, Asana 

  • Content/Creative Production: Google Suite, Canva, Figma

  • Content Management: Confluence, Guru

  • Sales CRM: Hubspot, Salesforce

  • HR/People Management: Bamboo, Lever, ADP, HiBob

  • Research/Analytics: GA4, SEMRush, Microsoft Clarity, Sisense

  • Virtual Events: Zoom, Streamyard, LinkedIn Live

 

With over 10 years of experience in marketing leadership for B2B, B2C, and one-on-one client relationships, Shannon understands how to connect to audiences, create new customers, and bring your brand message to life in a way that creates lasting impact.

Featured In: 

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